In early August 2019, we got a call from Charlie Bresler, the Executive Director of The Life You Can Save. He’d landed a grant to fund launching the 10th Anniversary Edition of Peter Singer’s landmark book The Life You Can Save and was looking for a team to help implement some landing pages on the foundation’s website to promote the free ebook and audiobook versions.

We’re not really a “landing pages” kind of agency. But we were inspired by The Life You Can Save’s mission to end global poverty, so we asked the question we ask every potential client we’re excited about: Why?

Why landing pages? Why a book launch? What’s the goal?

Charlie explained the point of the book is to increase awareness of effective giving, and therefore increase donations to The Life You Can Save’s recommended non-profits. That’s our kind of answer. It opened up an incredible opportunity for Bilberrry to partner with The Life You Can Save and create a brand new digital experience that could support both the immediate needs — book downloads — as well as the broader goals of the organization.